credits – creative director: Andrew Mellen – design director: Matthew Silverman – designer: Skye Genesis – agency: Giant Spoon
City of LA Opioid Posters
The city of Los Angeles came to us wanting to create posters to put up all across the city to help educate people on the dangers of Fentanyl in recreational drugs, and the silver lining of a nasal spray that can treat narcotic overdoses. We made the decision through copy and design to speak directly to recreational drug users, communicating the dangers of Fentanyl without shame or guilt. I designed the winning posters that took a wordy and heavy message and made it eye-catching, approachable, and easily digestible.