credits – design director: Skye Genesis – agency: Giant Spoon
Deep Blue Logo
Deep Blue is an affiliate company of Giant Spoon, founded by our partner Laura Correnti with the goal to become the top agency of record for women's sports. Why Deep Blue? Fun fact: Deep Blue is the name of the largest shark recorded in the world, who happens to be female. Inspired by our namesake, the firm intends to never stop moving, always swimming forward to drive progress and create opportunities through our work. Just the same, this logo features a double E that evokes waves that are always moving forward, and a shark fin to nod to the original Deep Blue shark.