credits – creative director: Olivia Jené-Fagon – experiential designer: Kristina Soteri – design director: Skye Genesis – designers: Hansa Hatrote, Laura Duval – content capture: Casey McPerry, Tanner Carney, Skye Genesis – agency: Giant Spoon
Walmart Makers Studio at Beautycon
Our third iteration of the Walmart Makers Studio took place at LA’s Beautycon to celebrate Black Makers in the beauty space. Our bold and playful structure invited guests to discover new trends and products found at Walmart through a series of activities: Create Your Combo, where guests could build a custom keychain; Flaunt Your Angles, where posing coaches helped guests get the perfect photo; and Explore Your Core, AR vanities that allowed guests to try on new makeup trends. I led the design team in the creation of all print and digital graphics for this event.