credits – design director: Matthew Silverman – designers: Skye Genesis, Genevieve Geller – agency: Giant Spoon
![](https://cdn.myportfolio.com/d8c1eedb-68b0-4a5e-a62c-e32aa0b6c57d/ca04ca87-98af-4405-ad32-5f552fe08ba2_rw_3840.png?h=391478d4f986c3058548c7c9a5534f8a)
![](https://cdn.myportfolio.com/d8c1eedb-68b0-4a5e-a62c-e32aa0b6c57d/7812f032-a3a5-4dc5-96e7-1db61b2806ab_rw_3840.png?h=d1eafb788b5f8af012fa587ac44b0b70)
![](https://cdn.myportfolio.com/d8c1eedb-68b0-4a5e-a62c-e32aa0b6c57d/e43cd0e8-51b4-4c0a-92b0-59593d4683a9_rw_3840.png?h=352642516dd178b71523eaf42e478d68)
![](https://cdn.myportfolio.com/d8c1eedb-68b0-4a5e-a62c-e32aa0b6c57d/0dd22cd1-32e9-4d9a-90e8-4def16fde82d_rw_3840.png?h=a45aba5f0f536126b505d212b71940d7)
![](https://cdn.myportfolio.com/d8c1eedb-68b0-4a5e-a62c-e32aa0b6c57d/ee1eba80-24dd-4ef2-b571-8952cfa79bd5_rw_3840.png?h=4231a534e5e2e2eaf4172b573c91c84b)
![](https://cdn.myportfolio.com/d8c1eedb-68b0-4a5e-a62c-e32aa0b6c57d/d64f961b-fa8f-4140-8133-7700c31dc572_rw_3840.png?h=ad146d56376b76fdff19203796759047)
![](https://cdn.myportfolio.com/d8c1eedb-68b0-4a5e-a62c-e32aa0b6c57d/f554f32c-f1a6-479b-8bd5-48696a8e24f3_rw_3840.png?h=fa0244aca4377526bae6a9c28d4b28c1)
![](https://cdn.myportfolio.com/d8c1eedb-68b0-4a5e-a62c-e32aa0b6c57d/f399cf59-3e14-49b2-87cc-3c4b85836fad_rw_3840.png?h=4202190f78a029a4b54d500be73072ff)
![](https://cdn.myportfolio.com/d8c1eedb-68b0-4a5e-a62c-e32aa0b6c57d/59dd73b9-dfb6-4ccd-b6bf-bc07485b5141_rw_3840.png?h=4c17750346b477cf1634dc867526d411)
![](https://cdn.myportfolio.com/d8c1eedb-68b0-4a5e-a62c-e32aa0b6c57d/b93a0986-35fc-4171-ba8c-a62fbf3240a2_rw_3840.png?h=c7cac1619512195d2547e0d0b699c8cf)
For their 75th anniversary, the beloved kids magazine decided it was time to refresh their look. What we created is both classic and modern – appealing to kids while still being sophisticated enough for parents too. Together with a new selection of fonts, colors, and building blocks shapes we were able to breathe new life into this legacy brand.