credits – creative director: Andrew Mellen – designer: Skye Genesis – writer: Sasha Verma – agency: Giant Spoon
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![](https://cdn.myportfolio.com/d8c1eedb-68b0-4a5e-a62c-e32aa0b6c57d/1af075e1-6c8b-4a47-a543-f66c70c180ee_rw_1920.jpg?h=7e3081d3b92dd935542df5709037fab9)
![](https://cdn.myportfolio.com/d8c1eedb-68b0-4a5e-a62c-e32aa0b6c57d/684f39af-c55c-4229-b6c1-60d9f22190d8_rw_1920.jpg?h=3ca63426dba09811c2384dcf3b104ea4)
![](https://cdn.myportfolio.com/d8c1eedb-68b0-4a5e-a62c-e32aa0b6c57d/ec19d686-5e15-44cc-bb20-d721b57c14d2_rw_1920.jpg?h=13a2b0f77a8b15e89dbeba937f8a6c34)
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The James Beard Foundation launched a food hall at Pier 57 in New York where they have two new food spaces that needed logos. Both feature custom-crafted typography – Platform with it's sophisticated, future-forward mix of serif and sans serif details and Good To Go which was inspired by lines of plates in the kitchen, ready to be served.